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Aura Command
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Aura Command Features

Capture enquiries, assign teammates, keep conversation history and review follow-ups in one WhatsApp-first CRM. Managers can review ownership, due work and supported AI assistance.

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Shared inboxIllustrative workflow · Synthetic data

Assigned to your team

Marina office enquiryViewing request · Assigned

Could we arrange a viewing for Thursday?

Business Bay enquiryProposal sent

Following up on the available options.

Downtown office enquiryNew enquiry

Looking for space for a small team.

Marina office enquiry

Viewing requested

Hello, is the Marina office still available? We would like to arrange a viewing.

I’ll confirm availability and send you the viewing options.

Thursday afternoon would work for us.

Next action

Confirm availability and arrange Thursday’s viewing.

Follow-up assigned to Leila · Today, 14:00
Owner
Leila, sales team
Pipeline stage
Contacted
Response status
Replied
Handoff note
Confirm the viewing slot before sending details.
The conversation, its owner and the next step.An explanation of supported inbox and follow-up workflows, not a live customer account.

Keep the conversation moving.

Start with the work your team needs to do. Add supported connections when your workspace is ready.

A shared inbox with customer context

Open a conversation alongside its lead record, assigned owner and message history. Internal notes help the next teammate understand the handoff.

Workflow details
  • Review conversations and their responsible teammates.
  • Keep internal context separate from customer-facing messages.
  • Live replies require a supported, authorized WhatsApp connection.

Lead intake and a working pipeline

Create leads manually or import a CSV, review duplicates and move opportunities through your pipeline. Keep source information with the lead for later review.

Workflow details
  • Review a contact before merging duplicate records.
  • Update the stage as the conversation progresses.
  • A listed lead source is not evidence of a live connection.

Assignment your managers can review

Keep unassigned enquiries visible. Review recommended owners or assign a teammate directly, according to the workspace’s permissions and assignment settings.

Workflow details
  • Review the unassigned queue and workload.
  • Use manual, approval-based or supported automatic assignment settings.
  • Keep the assignment decision with the lead.

Follow-up and SLA visibility

Review due work, unanswered enquiries and overdue follow-ups. Record the next action so a change of owner does not mean a loss of context.

Workflow details
  • Track follow-ups against the lead.
  • Review response expectations and SLA risk.
  • Use team reports to prepare the next manager review.

AI assistance with human review

Where enabled, supported AI can help prepare conversation summaries and reply drafts. Generated output needs review; your team decides what to send.

Workflow details
  • Review generated summaries against the source conversation.
  • Approve and edit a draft before sending.
  • Included standard-plan processing is managed by AuraCube within agreed allowances.

Permissions and supported connections

Workspace roles control who can view records and take sensitive actions. Owners authorize customer-owned systems; the connection state shows whether setup has completed.

Workflow details
  • Workspace-scoped records and export permissions.
  • Scoped API credentials and signed webhook workflows where available.
  • Native CRM adapters, SMS, Slack, Teams, SSO and SCIM are not currently offered.

Agree the setup before activation.

Bring your lead sources, team roles and follow-up process to a demo. We will confirm supported connections, plan access and processing arrangements. Meta messaging and other expressly agreed third-party costs remain separate.

Discuss your workflow

Questions and answers

Can Aura auto-assign leads?

Aura can support automatic, manager-approved, or manual assignment modes depending on tenant settings.

Can Aura show why an agent was recommended?

Yes. Recommendation explanations are designed to show the matching factors behind each assignment suggestion.

About this product

Aura Command is built and operated by AuraCube. Product documentation by Hamees Momin for AuraCube. Contact our team for workflow and implementation questions.